Facebook Group Etiquette 101
When someone wants you to attend their event, whether it’s a first birthday party, a 50th wedding anniversary or a business networking event, you likely receive an invitation. Facebook Groups, however, are a totally different animal. I’m not sure why, but people think it’s perfectly acceptable to add people to groups without inviting them. Would you do that for a real-life event? I don’t think so. Here’s something to think about.
That’s how it feels when I am added to a group without being asked. It’s just not the right way to do it. There is a right way to invite people to your Facebook Group. Etiquette isn’t only for the dinner table.
Here’s what you should do:
- Ask them if they would like to be added with a simple text, email or phone call. When you ask, tell them a little bit about the group. Don’t overwhelm them with paragraphs. Give them the Cliff’s Note version.
- When you ask, make it a conversation with ONLY that person. It should NOT be a group chat or group message. Nobody likes getting endless notifications all day long. And, it makes it less personal if you are “saving time” by messaging 20 people at once.
- You can also post on your Facebook personal or business page, inviting anyone that wants to be added, to comment or send you a personal message.
If you made the mistake of already adding them without permission, before you read this post, I suggest you send them a personal message and tell them you did not know it wasn’t great etiquette to add someone without asking them first. Tell them you’d love it if they stayed in your group, but that you understand if the group isn’t for them.
And, PLEASE, if you added someone and they left the group, do not add them again. They have left for a reason. I was added to an MLM group four times! I kept leaving, she kept adding me back. People don’t leave groups by mistake. They leave for a few reasons:
- Group was nothing more than a place to SELL, SELL and SELL
- It is a group that they are not interested in (yes, it’s possible)
- It provided no value for them
- Group does not align with their lifestyle, beliefs or goals
As new members join your group, make them feel welcomed. Say hello and ask them to introduce themselves. If you know them, then you can do the introduction. In my groups, I like to occasionally tag members just to let them know I am paying attention. If I have a group member go silent for a while, after usually being active, I will check in with them. I like to know that they are ok.
Make sure you complete the Group Description area and add a header image that’s appropriate for the content of the group. Meaning, if your group is for solo business owners that are; female, 25-50 years old, in the USA, online business and public speaker… you might have a header image related to marketing or online business. You would not have a header promoting fitness, skin care or DIY crafts.
Are group members dropping like flies? Think about your group. Have you changed focus? Changed your posting style? Started selling too much? Consider asking some members that left what their reasons were. Be genuinely curious and be thankful for any feedback they provide. It can be a great learning opportunity for you, if you take their feedback as constructive criticism and not as a personal attack.
[Not sure who your ideal group member is? Download my Ideal Client Avatar Workbook to help you know exactly who she is.]
Just like email marketing, adding someone to Facebook Groups should be permission-based. People are so busy, often overwhelmed and overloaded with information. Let them choose where they would like to spend their time and energy.
What tips would you add to the Facebook Groups Etiquette list? I’d love to know what your most valuable groups are on Facebook. Share a link below.