Instagram Has a New BFF

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…and you’re going to be so happy they met! Instagram is a great tool. Not only is it fun to see what people choose to share, it’s also a great way to build relationships while marketing your business. But, if you aren’t using certain shortcuts, it can be a HUGE time commitment. Watch this short video or follow the steps below to make posting faster and easier.

Quick How-to Guide

  1. Sign in to your Evernote account on your laptop.
  2. Create a NOTE for hashtags. Here’s what mine looks like; Evernote | Instagram | Sonja Pound | Gramercy Social
  3. Breakdown hashtags you use for certain posts. For instance, I use the same hashtags when I post about design, and a different set of hashtags when I am posting a business tip.
  4. Create another NOTE for all of your blog posts. I create a post for each new blog and keep it in this section so I can easily copy and paste if I want to share it on any social network. It’s also great if you have a potential or existing client that is looking for certain information and you can easily send one of your blog posts to them. Here is what that looks like; Evernote | Instagram | Sonja Pound | Gramercy Social
  5. Ready to post on Instagram? Simply go into Instagram, add your photo, write a caption, choose a filter, add a location and tag people. Then go to your mobile Evernote app and open the note that contains your hashtags. Select and copy the appropriate group of hashtags.
  6. Go back into Instagram and paste those hashtags at the end of your post.
  7. Not sure how to do that? On an iPhone, you can double click on the HOME button and see all of the windows/apps you have open. Scroll using a swiping motion to find Instagram and then click on it. When you are done, if you need to return to Evernote, do the same thing again.

How much time do you spend on Instagram?

If you spend just a short amount of time setting up an Instagram notebook on Evernote, I’m positive it will save you time every time you share a photo on Instagram. Try using Evernote with Instagram and let me know how much time it saves you and if you find any other time-saving ways to use Evernote.

Here’s a bonus tip…

You can use the same steps to save time on Facebook and when sending emails. If there is any content that you routinely share, create a notebook and populate it will any information you might need to share. Are you often sharing affiliate links? Make a note that includes all of your links so you can quickly share.
Leave a comment below with any tips you love when using Instagram or Evernote. After you do that, say hello on Instagram.
Looking for more tips on how to be more productive, optimize social media, create amazing websites and graphics and how to create a team to collaborate with? Then join my newsletter community. At the moment, I only send a newsletter once per month and ONLY with information that I think will help you and your business. Join me here.

Social Media Manager ★ Second Opinion ★ Your Virtual Partner

Let’s focus on what you need and how I can help. Whether it’s Facebook management, a review of your website, testing of a new product, critique of packaging and shipping, undercover customer visits or anything in between – let me know. My goal is to give you more time to focus on your business and clients, while I handle the rest.

How to Stop Information Overload

How to Stop Information Overload


Are you overwhelmed with too much information? Not sure who to follow and where to focus your time? For a few years I was on webinar overload. I needed a break, a hiatus, almost an intervention. I just couldn’t stand one more webinar series. I already had many that I hadn’t completed. I was determined to finish all of those before considering signing up for another one. It wasn’t easy. Everyday, I receive offers from very talented people offering to share their knowledge that will certainly help my business. I see them in my inbox, on Facebook and Twitter. But, sometimes you just have to say – Enough is Enough. So I did just that. I already had registered for, and not completed a Facebook Ads webinar series by Andrea Vahl, and had countless replays waiting for me in my inbox from amazing people like, Amy Porterfield, Chalene Johnson and Steve Dotto.

Here was my plan;

  1. Watch and learn from the webinars I had already purchased.
  2. Watch and learn from select free webinars I signed up for.

Here comes the BIG plan that worked. I decided to ONLY learn from two people at a time. Maybe this sounds crazy, especially when we are enticed by so many offers everyday. But, I felt pressure and stress to watch them all. And, guess what? That’s not possible nor will it create miracles in your business or life. It will leave you feeling exhausted, overwhelmed and with a to-do list that is physically impossible.

I decided to follow and learn from Darren Hardy and Lisa Larter. Simple. Two very impactful people that I was sure to learn from and have the time to implement their ideas. That is the point, right? Take what you learn and take action. That just isn’t possible if you are spreading yourself so thin that you have no time to implement.

Years ago, the first webinar I purchased was from Mari Smith. To learn more about her courses, go here. One thing she repeated was to ‘master one social media site and then move on to another one’, if it makes sense for your business. It’s the same idea when learning from people.

Enough Information, Already!

I have been listening, via Audible, to Darren Hardy’s latest, The Compound Effect. It’s a great way to learn in times when you aren’t sitting at a desk. My favorite times to listen to audiobooks is when I am driving and walking my dog. My head tends to be clear and I am not focused on five things at once. In the morning, I start my day with a green juice and a little Lisa Larter. I sit quietly and read or reread parts of her book, Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales.

You can learn more about Lisa’s book here.

Pilot to Profit | Sonja Pound | Gramercy Social | Information

When reading an actual book, I like to sit quietly with no distractions. And, I always have a highlighter and a pencil nearby. I make notes in the margins and highlight the most important elements for my business. I take notes on how and when I can implement and of any questions I have. Lisa has a private Facebook group where she hosts a book club. It’s the perfect place to ask questions about her book. She can clarify or offer more details on areas I was unsure of.

I know it sounds too simple. But, allowing yourself to say NO to all that is offered can be a huge relief. I can almost guarantee that you will be more productive and more focused. I strongly believe that you will be able to get more out of the teachings you choose and be able to implement them without the stress of having too much to do.

Sonja Pound | Gramercy Social | Information

Now it’s your turn to stop information overload. How many courses are you signed up for? Do you complete one before you start another one?

Question: Do you think you could commit to learning from only two people? If so, what two people are you going to start with?

Social Media Manager ★ Second Opinion ★ Your Virtual Partner

Let’s focus on what you need and how I can help. Whether it’s Facebook management, a review of your website, testing of a new product, critique of packaging and shipping, undercover customer visits or anything in between – let me know. My goal is to give you more time to focus on your business and clients, while I handle the rest.

Two Steps to Take Control of Your Task List

Two Steps to Take Control of Your Task List

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I am pretty sure I am not alone feeling that I have way too much to do and not enough time. Work, house, kids, dog… The task list, also known as a to-do list, goes on forever. I used to feel overwhelmed with my lists. I would have a list on a notecard, and start another list on my phone. I would cross of three items from my list and add five new items. It truly was like a hamster running in a wheel. I could never catch up. That is until I started using learning from these two virtual mentors.

Step 1: Chalene Johnson

My first trusted virtual mentor is Chalene Johnson. As a fitness enthusiast, I have completed most of Chalene’s workouts (Chalean Extreme, Turbo Fire, PIYO) and follow her on social media. She is not only a fitness coach, but a life coach. She is a person that leads and teaches. Her New York Times bestseller, PUSH: 30 Days to Turbocharged Habits, a Bangin’ Body, and the Life You Deserve was life changing.

In my opinion, one of the most important sentences in Chalene’s book is, “Your goals should mesh with your priorities.” She continues to explain saying,

“Your goals should mesh with your priorities. All of them. Ask yourself if the goal could compromise one or all of your priorities. If so, is there a way to accomplish nearly the same results in a creative way that doesn’t compromise your priorities?”

Task List Productivity | Gramercy Social

What does that mean and how will it help you take control of your to do list? Simple. It means that if an item on your to do list is not going to directly help you reach your goals and takes your time away from priorities, then don’t do it. It’s that simple. For example, let’s say you run a retail store selling custom stationery, invitations and housewarming/hostess gifts. Your priority is to increase sales by reaching out to the community and giving back, while still having ample free time to spend with your family. Some items that would mesh with your priorities are;

  • Creating invitations for a community fundraising event.
  • Creating custom baskets or auction items for a well-attended charity event.
  • Scheduling time for work and time for family.

Some items that would NOT mesh with your priorities are;

  • Attending Consumer Electronics show in Las Vegas and missing your child’s recital.
  • Managing all aspects of your business, including items that can be delegated like creating social media images, traditional marketing and email marketing.
  • Saying yes to any requests, such as pet sitting, managing the soccer team…

Purchase PUSH here.

Learn more about Chalene by following her on Instagram. She shares valuable information for anyone in business, as well as life lessons.

Step 2: Brian Tracy

The one-and-only Brian Tracy is my second virtual mentor. Remember that list I was talking about? Brian Tracy was instrumental in helping me manage that never-ending list. Eat That Frog was the first book of his that I read. There were so many takeaways that I can’t even begin to write about all of them. It is a book that you need to read and highlight items as you go along.

Purchase Eat That Frog here.

Brian Tracy suggests that in order to be productive, you need to plan your day in advance. An important part of that plan is to break down larger tasks into manageable parts. For instance, if you have to write an e-book for a client, instead of your list saying “write e-book”, your list should look something like this;

✔️Define the audience

✔️Determine scope of project

✔️Craft a working title

✔️Create an outline

✔️Work on rough draft for outline items 1 and 2

✔️Research quotes to support your points

✔️Write a first draft

✔️Send first draft to editor

✔️Revise as suggested

✔️Decide on graphic designer to create final look

To read more about Brian’s thoughts on productivity, read this blog post.

Brian and Chalene quickly became my virtual mentors. By following their simple advice, I have been able to accomplish more in less time. I no longer feel like my list controls me. I am in complete control and can easily manage my day while being more productive in less time. Who doesn’t want to do that? How do you manage your lists? Any advice to share? Please comment below.

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Social Media Manager ★ Second Opinion ★ Your Virtual Partner

Let’s focus on what you need and how I can help. Whether it’s Facebook management, a review of your website, testing of a new product, critique of packaging and shipping, undercover customer visits or anything in between – let me know. My goal is to give you more time to focus on your business and clients, while I handle the rest.